Classic rock and roll, an old dog with very sharp teeth!
“Rock n roll aint noise pollution, rock n roll aint gonna die” The screeching voice of AC/DC’s Brian Johnson sings the signature lines to the 1980 hit from the Australian rockers. The line is from a song that bring ups the rear end of arguably the most famous classic rock album, and certainly the best selling, of all time, Back in Black. Regarded as little more than a traditionally blues based filler song, the band, or any of the listening fans, know that, after some thirty years after its initial release, the song would become a signature anthem and epitome of what classic rock music has become.
It is not an unknown fact in the current music industry that there is still a thriving market for aging rockers. Many accredit this to the saturated markets of pop and RnB for delivering their same act re-packaged, re-dressed and re-branded every few years. This has led to a boom in the indie scene, house and electro pop markets as listeners seek out new and more creative forms of music. But a side effect of this has seen a recurring theme of fans, of all ages, screaming for classic rock and roll music. But it would be unfair to lay the credit and responsibility for rock’s inclination at the glitter drenched feet of the pop industry. The truth is that classic rock is just a great way of having fun and is genuinely good to listen to.
For the most part, standard rock will compromise of three main topics, women, drinking and a jolly old knees up. The variants on these themes differ depending on the sentimentality or in some cases the degree of which drug induced bedlam has been declared norm, of the band but always remain true to the classic rock fundamentals. It is no wonder then that in a world suffering the biggest financial crisis and unemployment at their highest in decades that the seemingly utopian lifestyle of partying, girls and late night hotel shenanigans has become a predominant escapist fantasy of the modern world.
Leading the charge of assault on the heavily powdered, complacent fortress of popular dirge are a number of aging bands still pumping out loud static from their marshal stacks. AC/DC treated long time fans and new listeners to their 2008 offering, Black Ice, their first album since 2000. Although not perfect by any means and pallid in comparison to their heyday albums, the album resorted to a more straight edged, crowd pleasing format. The band’s previous two efforts had been more aimed at longer, more established fan bases. 2009 has also produced new material from the likes of Alice in Chains, Foreigner and KISS, who’s Sonic Boom album released in October was more than a blatant nod to their glory days of the late 1970s and 80s. As far back as 2007 with the remaining members of Led Zeppelin reforming as a tribute to the late Atlantic Records mogul Ahmet Ertgrun, millions of fans, old and new, clamoured for only a few thousand tickets. This style of frenzy has been replicated across the world as the aging bands have gone on tour to promote their new work, usually selling out within moments. This shows that there is still a lot of life left in the old shaggy dog.
The future is mixed for the classic rock industry. On one hand there is new material readily available for fans of any generation to enjoy from some of the best known and loved masters of the game. On the other hand, however, the men and women of this age of music are now nearing their 60s and beyond bringing into question who will take the beer stained guitar and amplifiers when they are retired. Regardless of the future, enough of our heroes have taught us not to think about it, the desire and willingness to pay for classic rock music is still very much alive. With new techniques of recording, production, indie and popular favourite Mark Ronson contributed to Foreigner’s latest album, and easier access to rock music continuing to change and simplify, the industry truly does look like it will never die.
By Jonathan Whitelaw
For more info on the bands in this article, check out their official websites: www.acdc.com, www.kissonline.com, www.foreigneronline.com and www.ledzeppelin.com. Also http://www.ishootshows.com