“A living detachment exists between the music and listener”
It seems there is a renaissance afoot. Amongst the musical community, the resurgence of indie infused psychedelic, electro pop has never been more popular.
As much of a mouthful as that seems, the oncoming summer months seem to bring out such bands like midges from a mossy log. Throwing their hat into the ring with debut offering It’s a Corporate World are Dale Earnhardt Jr. Jr.
For those UK fans unfamiliar with the band. Formed in Detroit, Michigan, the duo takes their name from American Indy Car racing legend Dale Earnhardt Jr. who, according to some sources, is a reputable fan of the band. Joshua Epstein and Daniel Zott have sky rocketed their reputations amongst fans and music critics alike since their formation in 2007.
Branding themselves as psychedelic, electro and Motown influenced, Dale Earnhardt Jr. Jr. appear to be on the cusp of domination of the indie, elector scene. This debut album, It’s a Corporate World arrives as the total of maligned performances, side projects and other dedications that have prevented the two members from publishing their collective work. They bring the haunting, wistful vocals and soft guitar hooks that have established them as a stand out indie outfit to what will presumably be a much wider audience, possibly globally.
Tracks “Simple Girl,” “When I open My Eyes,” and the eponymous “It’s a Corporate World,” showcase the band’s eclectic, anathema style. Drawing clear influences from late Beatles and their own brand of psychedelic pop rock, Epstein (coincidentally) and Zott mesh seamlessly together both vocally and musically.
None more apparent than the harmonic, toe tapping “Vocal Chords.” A fun, catchy, high tempo track that lends itself perfectly to the up coming summer months, Dale Earnhardt Jr. Jr. know their audience and how to effectively win them over new listeners.
This stellar rise amongst their own scene and the music industry as a whole raises some suspicions amongst the more skeptical listeners. And therein lies the problem with both Dale Earnhardt Jr. Jr. and this debut album. It’s a Corporate World is, quite simply, a clean cut, glossy, over produced album that would be more suited to a band’s second or third offering.
Following their various EP releases and a loyal fan following of their energetic live performances, this fully fledged debut album arrives amongst a sea of publicity. None more apparent than the highly touted select UK appearances on Club NME and HMV Next Big Thing. Surprising, surely, to those indie electro groups from native shores who are still scratching around on their home turf all begging for that big break. More importantly, with substantial discographies behind them.
Fundamentally, the band’s ethos and material seems oddly unoriginal enough to warrant this lavish production. Although by no means a poor piece of work, it is exactly that that makes for suspicious reasoning. They may sing of heartfelt, unrequited love and psychedelic jaunts through golden fields, albeit with the looming presence of a disapproving chaperone lurking somewhere in the background. It’s fun but well supervised fun.
A living detachment exists between the music and listener. Begging the question, have Dale Earnhardt Jr. Jr. sold out before they were even in? Suddenly the album’s title takes on an altogether more sinister and frightening meaning.
The album is released on May 24th. All info on the band and availability can be found, as ever, on the official website, www.daleearnhardtjrjr.com/.